The Competitive Advantage Goes to Leaders Who Apply Cutting-Edge Science to Real-World Problems!

Table of Contents
Click on any of the highlighted links below to see an excerpt from that section.

Introduction: The Brain Advantage

SECTION I: INNOVATION
1. Using Constraints to Free Up the Mind
2. Do Expert Brains Think Less?
3. Eureka! How to Make New Connections
4. Can You Rewire Your Own Brain?

SECTION II: RELATIONSHIPS
5. Can I Trust You?
6. Ouch! You Left Me Out
7. Will the “Real” You Please Stand Up?
8. Walking a Mile in Someone Else’s Mind
9. Fire, Ready, Aim? What Goes Wrong
When Our Actions Get Ahead of Our Brain

SECTION III: CULTURE
10. That’s Not Fair!
11. Rules of Engagement
12. Think Globally and Locally!
13. Mood Contagion: Can Everyone Be Having a Bad Day?

SECTION IV: DECISION MAKING
14. Often Wrong, but Never in Doubt?
15. The Halo Effect: Blinded by the Light
16. Can I Have Your Attention Please?
17. Seeing Is Believing? Not Always.
18. Blink or Think? When Should You Go with Your Gut?

SECTION V: PERSONAL EFFECTIVENESS
19. Multitasking: Asset or Liability?
20. Are You Trapped in a Worry Circuit?
21. Fight, Flight, or Freeze
22. Memories: The Way We Never Were?
23. What Doesn’t Kill You Will Make You Stronger?
24. Can Working Less Generate More?

Conclusion: How Will Today’s Brain Research Shape the Future?

Afterword: The Advantages of Brain Research by Ken Paller

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