Praise for The Brain Advantage
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Leaders often overlook their greatest resource – their own brain. But leaders who understand the human brain can maximize its potential and compensate for its limitations. Brain research suggests a host of thought-provoking insights:
- Your brain can trick you into believing that you are right – even when you’re not.
- You are not as objective as you think you are.
- What you believe you remember may be different from what really happened because your brain creates false memories.
- You don’t need to choose a side in the debate on whether you should think rationally or follow your intuitions - it's based on a false dichotomy.
- Because of the way the brain reacts, “soft” factors – like humor and empathy –drive “hard” results in business more often than you’d think.
These are only a few of the issues that The Brain Advantage discusses. The Brain Advantage summarizes recent brain research, and moves smoothly from basic research to practical applications. Then it offers you over 100 specific suggestions to help you be an even more effective decision maker, communicator, and change agent.
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